Sustainability in the world of fast fashion

Nov 14, 2024

2 min read

Have you ever noticed how the quality of clothes from 10 to 20 years ago was so much better than what we have today? I definitely have! It makes me wonder, what has changed? Why is the quality of many items significantly lower now? Is it all about profit for brands these days? Do they even care about us, the consumers, who buy these items only to have them wear out too soon and end up in the trash, harming the environment? Fast fashion rightly gets criticized for its contribution to the fashion industry's waste, but let's face it, even luxury brands are falling short on quality. Luxury used to be all about exclusivity, high prices, and craftsmanship. Yet now, we see their quality declining while prices keep going up. For example, Chanel's price increase doesn't match its current quality, and Dior has been under fire for its production costs and poor working conditions. When it comes to sustainability, many people are put off by the high prices of eco-friendly garments that don't fit into their budgets, even if they want to make a change. The reality is that fast fashion isn't going anywhere soon, and people will continue to consume. So, the big question is, what can we do? How can we make a difference? Let's find ways to do better together!

Choose wisely! Select timeless pieces that effortlessly complement your wardrobe, steering clear of fleeting trends.
Quality over quantity, yeah! Invest in pieces that are built to last, not ones that crumble at the first sign of wear – even if they're from a fast fashion hotspot.
Thrift shop extravaganza! It's like a thrilling treasure hunt for your closet. Opting for pre-loved threads means reducing landfill waste. I mean, I scored big on my last thrift store exploration – jackpot!
Clothes care – sure, separating laundry might not be the most exciting task. But hey, follow those care labels, and your garments will thank you with extended longevity.
Embrace recycling! Brands like H&M are leading the way with recycling initiatives. Bring in your old clothes and give them a fresh start – small actions, significant impact!
Hold off on the shopping spree! Mindful shopping is the new trend. Establish a budget, set limits, and keep your closet clutter-free.

Navigating the fast fashion frenzy sustainably hinges on knowledge, becoming informed and aware. It involves shopping smart, opting for quality, and letting your clothes shine. It's crucial to stay informed about your favorite brands, including their sustainability efforts and labor practices. Primark, a fast fashion brand for instance, launched the Primark Cares Strategy in 2021, which is committed to extending the lifespan of garments and promoting care and repair to keep clothing in use for longer and prevent it from ending up in landfills.

Fast fashion, that tempting yet troublesome sweetheart we can't resist – it's convenient, it's everywhere. But let's opt for pieces that won't fade away after a season. Affordable chic that stands the test of time – that's the ultimate goal!

Let's each contribute, one stylish stride at a time, and show some love to Mama Earth.